Multimedia Creative Worksheet
Please complete this form to begin your creative project.
Name of Main Contact
Project Description & Purpose
Please state description, goals and relevant background information for your video/photo project.
What is the primary purpose of your project?
Please describe the target audience for your project.
Who is your target audience? (e.g., students, prospective students, donors)
Please describe how your project meets your communication needs.
What is the message you are trying to convey to your target audience?
Perception & Tone
Please describe the response you would like to elicit from your audience.
What do you want the audience to think, feel and/or do as a result of watching the video or viewing the photo(s)? Do you have a Call To Action?
Please describe how your project will be delivered to your target audience.
Where will your final product be posted or published? (e.g., Live Event, Youtube, website, Flickr, Social Media, Print)
Project Schedule & Communication
Please state your project deadline(s), along with a list of key contact(s) for the project and who must provide feedback and approvals.
Do Not Fill This Out